What's the story about hits

However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. The search engines must execute multiple tasks very well to provide relevant …

more ...

How do you feel about citations now?

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Thinking in terms of the search engine–who thinks in terms …

more ...

The back story of doorway sites

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct …

more ...

Make RSS feeds the focal point of your marketing efforts

Reason behind this statement is that Google is consistently making some changes in search engine. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single …

more ...

Reasons why you cannot fully understand splogs

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Low-quality websites regurgitate other sources without adding anything new or constructive. If you don’t know what you’re aiming towards, who …

more ...

Its all about anchor text

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. By putting out content, not only does it help you create brand awareness …

more ...



Let's talk about trust rank

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

more ...

Invest in link building

You need to make more use of your unique selling point and brand identity than ever before. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Producing content for search engines …

more ...

How to survive your first encounter with web 2.0

China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler …

more ...

Find out more about rankings

As technology evolved, the use of keywords by search engines has become obsolete. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. By using the Google My Bussiness reviews link you created with the …

more ...

Make duplication a priority

In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat …

more ...

Create Content With a Purpose

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. The structure of your …

more ...

People still ask me about html and its importance today

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Did they then …

more ...

To get fast rankings, you need web crawlers

Building links is one thing, but you can also earn links if you put out great content. SEO changes quickly. Information that was true six months ago, may not be true today. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve …

more ...

A few words on googlebot crawlers

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Naming your pages with strong keywords provides an easy-to-follow map of your site. For years SEOs have focussed on the sharp end of the funnel …

more ...

My thoughts on stickiness

SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other …

more ...


Remember that backlinks make the web go round

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Further to …

more ...

This year will be the year of authority sites

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term …

more ...

What should be your strategy for those long keywords?

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google is getting better every year at detecting spammer and low-quality links. Being proactive about …

more ...

Wait. Is offsite SEO really that simple?

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

more ...

Maybe quality will be a thing of the past

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. I completely disagree. Once you’ve had a good think about your niche, make a list of …

more ...

My thoughts on web crawlers

We’ll be talking about this in great depth in the link acquisition section. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Browsers differ in how they treat invalid code so you should always …

more ...

Think about link exchanges from the start

You need to look at your website’s analytics to see what actually happens there. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. To sum it up, SEO is difficult because search engines …

more ...

Getting to position zero using featured snippets

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO …

more ...

Lessons I learned about conversion rates

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

more ...

More importance is given to SEO

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. So, I think each person in SEO has to work hard to develop good, credible sources of information. Schema.org is a code protocol developed jointly …

more ...