To get fast rankings, you need webmaster tools

Anything you can pay for, everyone else in the world can pay for, too. With the rise of the mobile device, more and more individuals are searching on the go. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. If …

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Measure and Improve by paying attention to gateway sites

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. There’s another strong case for automation with data analysis. As search engines evolve, they …

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Taboos about keyword stuffing that you should know

Know what they are going to do and don’t accept non-answers on their direction. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. But the blogging holy grail is just this: A quality blog improves …

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Combine responsive design and white hat SEO for Supercharged SEO

Yep! Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. There are thus two ways to improve density: either increase the frequency with which certain phrases are used …

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Losing Focus on googlebot crawlers

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. If you …

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Create an Engaging Web Presence by the use of keywords

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Long- tail keywords are very useful because they can have very low competition and as …

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If it isn’t on Google, it doesn’t exist

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Constantly …

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Create an Engaging Web Presence by the use of CTR

Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their …

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Don’t forget about anchor text

There is no specific length of time for how long evergreen content remains relevant. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Not only do searchers click on organic results the …

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Be authentic

Not all SEO efforts are obvious to the outside eye. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. CPA can vary greatly depending on your investment in local SEO, but is relatively …

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Understand about html

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. Google’s emphasis on links is …

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Expand your keywords as necessary

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. A bounce rate is the percentage of visitors who navigate away from …

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Design + stickiness = Greatness

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Then you need think about search intent or context behind a particular phrase that …

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Difficult things about landing pages

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. It does not matter if you …

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Reasons that people rely on googlebot crawlers

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. This kind of evergreen content is usually longer than an average blog post. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to …

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Let's talk about link building

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a …

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SEO starts when you create the title tag

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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Bucket brigades based on offsite SEO

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. “Above the fold” is a term used …

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