Great ideas about static pages to share with your colleagues

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

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Aligning your goals in relation to bounce rates

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that …

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Beginner's guide to mobile search

Cutting down on load time can really help to improve your entire online presence as well. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising …

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Does my content convert?

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded …

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A focus on stickiness to benefit search engine placement

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. If nofollow links do not influence the position of a …

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Online marketing changes quickly when it comes to white hat SEO

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Make Sure Your Website Content is Mobile Friendly

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways …

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The secret behind web 2.0

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your …

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Optimise your site, paying special attention to organic links

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google …

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Take care when dealing with gateway sites

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Picking the right keywords to optimize for …

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More focus is put on inbound links

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time …

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Don’t forget about gateway sites

Nearly, 74% of consumers use search engines to find local business information. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example …

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Keep Outbound Links To Minimum

The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if …

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