Find a simple guide to quality and read up about it

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. When diagnosing issues with a website, often times …

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Still have questions about SEO, or did I leave something out?

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …

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Lessons I learned about web portals

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. As far as placement of banner ads …

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It’s a win-win strategy with an emphasis on keyword density

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And …

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Reasons why you cannot learn scraping well

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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Random musings on citations

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Local Keywords – When it comes to local SEO, local keywords are absolutely essential …

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Backlink building best practices

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately User-generated content can increase the relevance and freshness of a website. Users can interact with …

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The ultimate revelation of offsite SEO

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Especially for a new website, it is important to …

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Search marketing implications related to blogs

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Write about reporting

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. An …

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Reasons why you cannot learn javascript well

Google is constantly looking for ways to improve the quality of their search results. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of …

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Take a customer focused approach to non reciprocal links

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. One needs to keep updating with every new change …

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The back story of conversion rates

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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The back story of javascript

It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. If you search Google, it gives priority to selected official news services, such as the New York Times and so on. My advice would …

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What's the story about page rank

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value …

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