Types of site changes brought on by URLs

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. For experienced marketing teams, the content creation process has become a high-level assembly line. SEO is a complicated subject with many …

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Expand your blogs as necessary

The fastest turn around in organic traffic comes from small tweaks to existing pages. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is …

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Can widgets really make a difference?

Duplicate content is an important issue to check for during your SEO audit. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring …

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Is this the end of splogs as we know it?

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Do you click on sites that are not …

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Reasons that marketers love search queries

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Any way of getting more customers to be aware of your company is important – particularly when they …

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When auditing your site, take time to think about bounce rates

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Google …

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Take a customer focused approach to citations

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. Keyword Stuffing has no positive …

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How to survive your first encounter with long tail search

Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which …

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Make web crawlers your centre of attention

Search engines keep track of how well your site served people looking for relevant searches. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far …

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Unexpected ways keyword research can impact your marketing efforts

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local …

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What your mum didn't tell you about scraping

Long term, having good SEO will continue to bring people back to your site. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. SEO helps your business be found quickly and easily by potential customers. You can …

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When your use of indexed pages becomes obsessive

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As …

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Focus on performance, user experience, and doorway sites

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. By following technical SEO best practices, you create a solid foundation for your website that can provide …

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Boost site speed and utilise trust rank

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Google Analytics will be able to tell you where those converting visitors came from …

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This year will be the year of webmaster tools

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Integrate …

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The ultimate revelation of meta tags

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Content is written in a manner that …

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Things your competitors know about offsite SEO

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target …

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Carve out time for concentrating on authority sites

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. The reason you want natural, helpful, informative links is …

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