What everyone ought to know about CTR

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. If Google …

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Update your link research on a regular basis

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products …

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To get fast rankings, you need page rank

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. While our main …

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No amount of shouting will make you popular!

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be …

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Search marketing implications related to quality

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. That means the days of the Yellow Pages, door knockers and telemarketers are over. When you’re spending good money on SEO, it’s common to …

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Featuring an adequate number of high-quality links

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Meta descriptions are used less in …

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Understanding duplication

So long as the brand or website name is used, a brand name or citation is created. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical …

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Are search volumes affected by page impressions

Think long term rather than short term. Short term will get you nowhere with SEO. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! It is important to have …

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Make white hat SEO the main focus of your marketing tactics

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Social is also an SEO challenge for you. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing …

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The latest trends in blogs

Search engines pick what content they will and won’t index as they go through the crawling process. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Bear in mind that your keyword or phrase should …

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Should more importance be given to SEO for search marketing?

They try to discover the way each search engine works, and learn the popular keywords people search for. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of …

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Should more importance be given to quality for search marketing?

A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. Mixed case URLs are also more difficult to manually type …

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When your use of link bait becomes obsessive

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Google wants to send people …

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Hidden facts about quality

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. To be successful in …

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Let's follow rankings best practise

Google, now more than ever, don't just want more content, they want content that they feel is quality. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by …

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I bet you didn't know this about comment spam

So, accordingly Seo technique should also be changed otherwise Seo will dead. You can find terms by entering the URL of a competitor site into the landing page box. Evergreen content is quality, useful content that is relevant to readers for a long period of time. There is no universal …

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Improve engagement by utilising indexed pages

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on …

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Make a good use of gateway sites

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. Targeting highly sought-after keywords can make it harder …

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The steps needed for putting SEO into action

There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can …

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Acquiring an Existing Website for SEO Purposes

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the …

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The death of nofollow links

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Backlinks from older websites may be worth more than links from newer sites. Few people, however, understand how search engines actually work. This means that, the more presence you …

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Can a techie truly understand duplication

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text …

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Let's talk about meta tags

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

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Are search volumes affected by indexed pages

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Google is showing Context is King when it comes to …

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Less is always better when it comes to LSI

Think about the audience you’re trying to target and create content based around what they would want to read. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any …

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The benefits of doorway sites to your search marketing strategy

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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