Losing Focus on citations

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. While it’s easy to find “experts” you may want …

more ...

Take a customer focused approach to non reciprocal links

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. As …

more ...

Unlocking the mystery of link exchanges

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Symbols such as $, %, + and * appearing in URLs can …

more ...


How to really understand widgets

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it …

more ...

Carve out time for concentrating on rankings

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. So, thin content and …

more ...

A do-it-yourself guide to cloaking

There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Do you click on sites that are not on the first page? While most blindly assume that SEO is about keywords (which is partially true), real …

more ...




Google’s bots might not share your opinion

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. It often helps to increase the length of the content of your web pages. Thin content can be identified as low quality …

more ...

Takeaway tips for Google algorithms

Ensuring that users can find your site continuously means gaining long term customers. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Reviews are a ranking …

more ...

Should more importance be given to sitemaps for search marketing?

Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. Make Sure That Googlebot Is Crawling Your Site! Testimonial link …

more ...

Don’t forget local search

And to do that, one must ensure the website ranks higher in the SERP (search engine result page). If your current website isn’t using HTTPS then you should start scoping out a migration. The most important thing to remember is the purpose of nearly all online advertising is to …

more ...

Analyse your existing meta tags

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. When …

more ...

Focus on ROI Instead of widgets

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. If there were too many banner ads placed at the top, the page may …

more ...

Invest in anchor text

No matter what business you own you need to be practical. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on …

more ...

How to learn about link exchanges in a few hours

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target …

more ...

Businesses rely on their websites so it’s vital to get SEO right

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

more ...

Everything you need to know about splogs

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. You can also use platforms like Twitter to find potential customers and draw them to your brand. that is, it allows you to market to people when they are looking for the products and services …

more ...

Focus on ROI Instead of meta tags

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. They may have value for someone looking for a particular news report from an earlier period. The image …

more ...

Beginner's guide to metrics

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links …

more ...

Our buying patterns are changing along with our online behavior

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Add internal links to the taxonomies the post belongs to Again, I …

more ...