Bucket brigades based on indexed pages

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Search engines crawl …

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Things your competitors know about SERPs

40% of all sales could be online by 2020. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Analysing …

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Invest in forums

Answer frequently asked questions of your readers, customers, and clients. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. 301 redirections carry link juice with …

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Incorporate white space to break up page elements.

Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing …

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Random musings on anchor text

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Rankings matter. But they’re not the metric you should be focusing on. There are plenty of examples where a teen starts a hashtag at 9:35 pm in …

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Search marketing implications related to analytics

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy …

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Search engine health checks should look at URLs

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Advertising is a very important part of running any type of business. Typically …

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Taboos about SEM that you should know

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Not only can this result in a lot of wasted effort, but …

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Using Anchor Text to Increase Value

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and …

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Link building strategies

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even …

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Unexpected ways bread crumbs can impact your marketing efforts

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

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Audit your profile, looking for issues with regards to blogs

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results …

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Why has LSI been so popular?

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you …

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How to survive your first encounter with social media

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. If the site takes too long to load on a mobile device, most visitors will just click away as soon as …

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The reason everyone loves metrics

Start by getting into the mindset of a casual browser. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. When it comes to search engine …

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Google ranking factors can be affected by bread crumbs

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. The standard rule of thumb is a minimum …

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Let's follow forums best practise

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start …

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Can dynamic pages really make a difference?

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for …

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