Create a search marketing strategy based on html

Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it …

more ...

Focus on ROI Instead of search queries

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Would you rather read 5 articles about …

more ...

Make URLs the focal point of your marketing efforts

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. A strong SEO consulting team can utilize organic search engine optimization tactics and take …

more ...

Things your competitors know about offsite SEO

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

more ...

Social Signals Impact Search Engine Rankings

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Canonical Tags are intended to prevent duplication of content, but make sure you …

more ...


Random musings on keyword stuffing

So, there’s a landscape now in search marketing where you can no longer just game the system through stuffing keywords into websites and building low-quality links. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting …

more ...

Answer that ‘one’ question

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Article directories grant another …

more ...

Learn from these mistakes before you learn about local search

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

more ...

Are search volumes affected by duplication

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Not all SEO efforts are obvious to the outside eye. Be advised that certain keywords …

more ...


Take care when dealing with offsite SEO

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide …

more ...

Write a keyword-rich introduction about user generated content

A keyword like ‘coffee’, for example, wouldn’t tell you very much. White Hat SEO These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website …

more ...

Leave no SEO stone unturned

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A …

more ...

Unlocking the mystery of forums

If you administer a website – the best way to gain long-term results is by implementing web page optimisation into your content. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published …

more ...




Google Doesn’t Publish PageRank, So What can We Do?

Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target …

more ...


Clarification about backlinks

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

more ...

Pay attention to analytics

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Search engines don’t like familiar or generic content. Fast load …

more ...

I urge you to think about citations

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It …

more ...

Check out the keywords your competitors are targeting

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. You should ensure that the first paragraph or so of text on your web page is entirely relevant to …

more ...

Wait. Are landing pages really that simple?

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. These keywords are separated by a comma (,) and can be created via …

more ...

Be clear, truthful and accurate when it comes to 301 redirects

Stock-photos are the worst. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this …

more ...

Incorporate relevant keywords

There are many successful blogs out there with incredibly popular and well converting giveaways. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Providing alt text is also important for accessibility …

more ...

Myths and misconceptions about stickiness

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

more ...

Make keywords more natural

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. One approach to avoiding thin content is to pay attention to page word count. Many webmasters use …

more ...

The worst advice I've heard about conversion rates

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more …

more ...

Reasons why marketers love backlinks

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by …

more ...