Boost a Post or Create an Ad… What’s the Difference?

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for …

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Things about duplication you have to experience yourself

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Spend more time on it than you would a typical piece of content. They figure out what your website is all about …

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You may be asked about offsite SEO in your marketing interview

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. When done well, content marketing can contribute to boosting a site’s position in search rankings. Things like: so many businesses out there don’t even understand what SEO is. Figuring out your risk tolerance …

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Remember that conversion rates make the web go round

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make …

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Use Short And Descriptive URL Permalink

Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Ask yourself if people would even search for this content. This is why hiring a reputable SEO company is important. Google’s algorithm takes into account users’ interactions and …

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Choose a more relevant snippet of copy directly from your web page

When it comes to long-term SEO strategies, there are so many tactics to consider. Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Head Keywords – Head …

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Myths and misconceptions about SEO

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. The key with evergreen then is that …

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Learning about local search

Social is also an SEO challenge for you. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of …

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Create an Engaging Web Presence by the use of text links

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of …

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Headings and anchor text

These can help people to quickly scan the page and find the information they’re looking for. With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a …

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We've reached a tipping point when it comes to CTR

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a …

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Organic search leads have a high close rate

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. In SEO, having a decent ‘fresh’ rating doesn’t mean …

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Using traffic estimation tools in conjunction with blogs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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SEO CDN best practice

It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people …

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What does that entail? Link diversity!

We’re lucky to have helped websites acquire over 10,000 links over the last 2 years – we also have access to the organic traffic data of them. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many …

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How to survive your first encounter with web crawlers

The first organic search result for any given keyword typically gets over 30% of clicks. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant …

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Maybe indexed pages will be a thing of the past

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. It’s …

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Update your onsite SEO on a regular basis

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. URLs that differ only by …

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Tell me more about plugins

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the …

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It’s time to revolutionize our approach to Google algorithm updates

Google Analytics tracks this traffic. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments …

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Beginner's guide to googlebot crawlers

Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

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Personalization counts: how does offsite SEO fit into this?

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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