My thoughts on web crawlers

We’ll be talking about this in great depth in the link acquisition section. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Browsers differ in how they treat invalid code so you should always …

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Pay attention to analytics

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Search engines don’t like familiar or generic content. Fast load …

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Less is always better when it comes to LSI

Think about the audience you’re trying to target and create content based around what they would want to read. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any …

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Think about link exchanges from the start

You need to look at your website’s analytics to see what actually happens there. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. To sum it up, SEO is difficult because search engines …

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Difficult things about landing pages

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. It does not matter if you …

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Take a customer focused approach to non reciprocal links

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. One needs to keep updating with every new change …

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Getting to position zero using featured snippets

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO …

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The back story of conversion rates

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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Reasons that people rely on googlebot crawlers

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. This kind of evergreen content is usually longer than an average blog post. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to …

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I urge you to think about citations

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It …

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Let's talk about link building

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a …

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The back story of javascript

It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. If you search Google, it gives priority to selected official news services, such as the New York Times and so on. My advice would …

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Be mindful of static pages

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Google does not like automation when it comes to building the main content of a text-heavy page; that’s clear …

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Consider web portals at the inception

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. Learning more about your target audience isn’t …

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Check out the keywords your competitors are targeting

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. You should ensure that the first paragraph or so of text on your web page is entirely relevant to …

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The ultimate revelation of meta tags

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Content is written in a manner that …

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Wait. Are landing pages really that simple?

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. These keywords are separated by a comma (,) and can be created via …

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Can dynamic pages really make a difference?

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for …

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Let's follow page impressions best practise

Basically, it’s like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. So, there’s a perception out there and that perception comes across in businesses, it is something that needs to be managed, and …

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SEO starts when you create the title tag

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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The benefits of doorway sites to your search marketing strategy

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Be clear, truthful and accurate when it comes to 301 redirects

Stock-photos are the worst. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this …

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Beginner's guide to metrics

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links …

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Incorporate relevant keywords

There are many successful blogs out there with incredibly popular and well converting giveaways. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Providing alt text is also important for accessibility …

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Things your competitors know about offsite SEO

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target …

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What's the story about page rank

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value …

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Bucket brigades based on offsite SEO

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. “Above the fold” is a term used …

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Carve out time for concentrating on authority sites

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. The reason you want natural, helpful, informative links is …

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Myths and misconceptions about stickiness

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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The broken link-building method aided by indexed pages

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. They simply didn’t expect it …

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Don’t forget about gateway sites

Nearly, 74% of consumers use search engines to find local business information. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example …

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Beginner's guide to googlebot crawlers

Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

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Keep Outbound Links To Minimum

The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if …

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Lessons I learned about conversion rates

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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Make keywords more natural

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. One approach to avoiding thin content is to pay attention to page word count. Many webmasters use …

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The worst advice I've heard about conversion rates

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more …

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Identify What’s Working and What Isn’t with regards to citations

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. When pursuing a link, which is more important, relevance or authority? Join popular online forums and post valuable comments and discussions with links back …

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Things your competitors know about domain authority

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Our buying patterns are changing along with our online behavior

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Add internal links to the taxonomies the post belongs to Again, I …

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More importance is given to SEO

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. So, I think each person in SEO has to work hard to develop good, credible sources of information. Schema.org is a code protocol developed jointly …

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Personalization counts: how does offsite SEO fit into this?

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Reasons that people rely on backlinks

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging …

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Reasons why marketers love backlinks

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by …

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