Tell me more about plugins

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the …

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Search marketing implications related to blogs

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Write about reporting

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. An …

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Focus on performance, user experience, and doorway sites

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. By following technical SEO best practices, you create a solid foundation for your website that can provide …

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Acquiring an Existing Website for SEO Purposes

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the …

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Be authentic

Not all SEO efforts are obvious to the outside eye. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. CPA can vary greatly depending on your investment in local SEO, but is relatively …

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Everything you need to know about splogs

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. You can also use platforms like Twitter to find potential customers and draw them to your brand. that is, it allows you to market to people when they are looking for the products and services …

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Focus on ROI Instead of meta tags

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. They may have value for someone looking for a particular news report from an earlier period. The image …

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Reasons why you cannot learn javascript well

Google is constantly looking for ways to improve the quality of their search results. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of …

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Boost site speed and utilise trust rank

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Google Analytics will be able to tell you where those converting visitors came from …

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Remember that backlinks make the web go round

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Further to …

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Search marketing implications related to analysis

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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The death of nofollow links

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Backlinks from older websites may be worth more than links from newer sites. Few people, however, understand how search engines actually work. This means that, the more presence you …

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The reason everyone loves metrics

Start by getting into the mindset of a casual browser. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. When it comes to search engine …

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Understand about html

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. Google’s emphasis on links is …

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Can a techie truly understand duplication

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text …

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Learning about RSS feeds

SEO versus SEO Services If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them. One of the great way to build …

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Take care when dealing with gateway sites

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Picking the right keywords to optimize for …

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Google Doesn’t Publish PageRank, So What can We Do?

Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target …

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Let's talk about meta tags

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

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This year will be the year of authority sites

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term …

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What should be your strategy for those long keywords?

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google is getting better every year at detecting spammer and low-quality links. Being proactive about …

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Google ranking factors can be affected by bread crumbs

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. The standard rule of thumb is a minimum …

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Let's follow link research best practise

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. At best they will put you on top for a month and at worse they can cause irreversible damage to …

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Wait. Is offsite SEO really that simple?

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Find a simple guide to SEM and read up about it

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change …

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Invest in analytics

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web …

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Are search volumes affected by indexed pages

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Google is showing Context is King when it comes to …

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Why Not Try It Out?

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have …

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Expand your keywords as necessary

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. A bounce rate is the percentage of visitors who navigate away from …

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Let's follow forums best practise

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start …

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Maybe quality will be a thing of the past

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. I completely disagree. Once you’ve had a good think about your niche, make a list of …

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Design + stickiness = Greatness

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Then you need think about search intent or context behind a particular phrase that …

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It’s time to revolutionize our approach to Google algorithm updates

Google Analytics tracks this traffic. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments …

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This year will be the year of webmaster tools

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Integrate …

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Clarification about backlinks

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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More focus is put on inbound links

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time …

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