Google’s bots might not share your opinion

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. It often helps to increase the length of the content of your web pages. Thin content can be identified as low quality …

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How to survive your first encounter with web 2.0

China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler …

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Consider popularity, competitiveness, and ontology

SEO is something that is constantly evolving and changing. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points …

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Using traffic estimation tools in conjunction with blogs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Random musings on keyword stuffing

So, there’s a landscape now in search marketing where you can no longer just game the system through stuffing keywords into websites and building low-quality links. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting …

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Search marketing implications related to analytics

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy …

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Answer that ‘one’ question

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Article directories grant another …

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Takeaway tips for Google algorithms

Ensuring that users can find your site continuously means gaining long term customers. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Reviews are a ranking …

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When auditing your site, take time to think about bounce rates

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Google …

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Does my content convert?

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded …

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Take a customer focused approach to citations

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. Keyword Stuffing has no positive …

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How to survive your first encounter with long tail search

Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which …

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Search engine health checks should look at URLs

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Advertising is a very important part of running any type of business. Typically …

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Make web crawlers your centre of attention

Search engines keep track of how well your site served people looking for relevant searches. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far …

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Should more importance be given to sitemaps for search marketing?

Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. Make Sure That Googlebot Is Crawling Your Site! Testimonial link …

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Headings and meta tags

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. SEO should be considered …

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Should more importance be given to quality for search marketing?

A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. Mixed case URLs are also more difficult to manually type …

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Reasons why you cannot learn scraping well

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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Taboos about SEM that you should know

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Not only can this result in a lot of wasted effort, but …

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A focus on stickiness to benefit search engine placement

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. If nofollow links do not influence the position of a …

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Find out more about rankings

As technology evolved, the use of keywords by search engines has become obsolete. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. By using the Google My Bussiness reviews link you created with the …

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Losing Focus on googlebot crawlers

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. If you …

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Random musings on citations

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Local Keywords – When it comes to local SEO, local keywords are absolutely essential …

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Using Anchor Text to Increase Value

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and …

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Learn from these mistakes before you learn about local search

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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Link building strategies

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even …

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Unexpected ways bread crumbs can impact your marketing efforts

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

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Backlink building best practices

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately User-generated content can increase the relevance and freshness of a website. Users can interact with …

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Reasons that marketers love scraping

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for …

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Are search volumes affected by duplication

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Not all SEO efforts are obvious to the outside eye. Be advised that certain keywords …

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Make duplication a priority

In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat …

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Unexpected ways keyword research can impact your marketing efforts

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local …

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What your mum didn't tell you about scraping

Long term, having good SEO will continue to bring people back to your site. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. SEO helps your business be found quickly and easily by potential customers. You can …

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Create an Engaging Web Presence by the use of keywords

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Long- tail keywords are very useful because they can have very low competition and as …

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Online marketing changes quickly when it comes to white hat SEO

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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When your use of link bait becomes obsessive

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Google wants to send people …

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If it isn’t on Google, it doesn’t exist

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Constantly …

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