How to really understand widgets

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it …

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Bucket brigades based on inbound links

A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. There’s still some challenges but overall I don’t think SEO is difficult. Simple, we all know that content is …

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Take a customer focused approach to duplication

Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Maybe a little bit of content writing. Over the years …

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Choose a more relevant snippet of copy directly from your web page

When it comes to long-term SEO strategies, there are so many tactics to consider. Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Head Keywords – Head …

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Is this the end of splogs as we know it?

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Do you click on sites that are not …

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Its all about anchor text

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. By putting out content, not only does it help you create brand awareness …

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Search marketing implications related to quality

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. That means the days of the Yellow Pages, door knockers and telemarketers are over. When you’re spending good money on SEO, it’s common to …

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Things your competitors know about offsite SEO

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Things your competitors know about SERPs

40% of all sales could be online by 2020. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Analysing …

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Combine responsive design and white hat SEO for Supercharged SEO

Yep! Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. There are thus two ways to improve density: either increase the frequency with which certain phrases are used …

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Featuring an adequate number of high-quality links

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Meta descriptions are used less in …

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Invest in forums

Answer frequently asked questions of your readers, customers, and clients. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. 301 redirections carry link juice with …

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Quick tips regarding CTR

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. When you delete one or more posts or pages from your site, there’s often collateral damage. If you fail to understand your customers …

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Reasons that marketers love search queries

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Any way of getting more customers to be aware of your company is important – particularly when they …

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Social Signals Impact Search Engine Rankings

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Canonical Tags are intended to prevent duplication of content, but make sure you …

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Carve out time for concentrating on rankings

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. So, thin content and …

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Google ranking factors can be affected by social media

Try to keep page URLs short while still making sure they accurately describe the content of each page. Search engines simply want to deliver the most relevant results to their users based on search queries. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special …

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Would someone bookmark this or share it with a friend?

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it …

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Myths and misconceptions about SEO

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. The key with evergreen then is that …

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Aligning your goals in relation to bounce rates

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that …

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Learning about local search

Social is also an SEO challenge for you. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of …

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Create an Engaging Web Presence by the use of text links

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of …

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Understanding duplication

So long as the brand or website name is used, a brand name or citation is created. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical …

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A do-it-yourself guide to cloaking

There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Do you click on sites that are not on the first page? While most blindly assume that SEO is about keywords (which is partially true), real …

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Are search volumes affected by page impressions

Think long term rather than short term. Short term will get you nowhere with SEO. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! It is important to have …

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Headings and anchor text

These can help people to quickly scan the page and find the information they’re looking for. With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a …

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Incorporate white space to break up page elements.

Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing …

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It’s a win-win strategy with an emphasis on keyword density

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And …

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Wait. Is long tail search really that simple?

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. The 404 code is also important if you want to use tools that scan your site for broken links as there’s no other way …

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Beginner's guide to mobile search

Cutting down on load time can really help to improve your entire online presence as well. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising …

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Make white hat SEO the main focus of your marketing tactics

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Social is also an SEO challenge for you. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing …

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We've reached a tipping point when it comes to CTR

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a …

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Education is the best legacy when it comes to SERPs

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and …

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Let's talk about trust rank

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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Looking at Competitors’ Authority and Trust

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. It worsens the user experience. The bottom line is that if you’re focusing on a small group of generic keywords, you …

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The latest trends in blogs

Search engines pick what content they will and won’t index as they go through the crawling process. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Bear in mind that your keyword or phrase should …

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Organic search leads have a high close rate

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. In SEO, having a decent ‘fresh’ rating doesn’t mean …

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Random musings on anchor text

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Rankings matter. But they’re not the metric you should be focusing on. There are plenty of examples where a teen starts a hashtag at 9:35 pm in …

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Should more importance be given to SEO for search marketing?

They try to discover the way each search engine works, and learn the popular keywords people search for. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of …

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The secret behind comment spam

SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Mobile search uses a different ranking …

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Invest in link building

You need to make more use of your unique selling point and brand identity than ever before. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Producing content for search engines …

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