Let's follow link research best practise

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. At best they will put you on top for a month and at worse they can cause irreversible damage to …

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It’s time to revolutionize our approach to Google algorithm updates

Google Analytics tracks this traffic. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments …

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Clarification about backlinks

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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Reasons that people rely on googlebot crawlers

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. This kind of evergreen content is usually longer than an average blog post. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to …

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The back story of javascript

It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. If you search Google, it gives priority to selected official news services, such as the New York Times and so on. My advice would …

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SEO starts when you create the title tag

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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The benefits of doorway sites to your search marketing strategy

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Bucket brigades based on offsite SEO

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. “Above the fold” is a term used …

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Beginner's guide to googlebot crawlers

Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

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Lessons I learned about conversion rates

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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Make keywords more natural

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. One approach to avoiding thin content is to pay attention to page word count. Many webmasters use …

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Personalization counts: how does offsite SEO fit into this?

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Reasons that people rely on backlinks

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging …

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