Make RSS feeds the focal point of your marketing efforts

Reason behind this statement is that Google is consistently making some changes in search engine. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single …

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Things about duplication you have to experience yourself

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Spend more time on it than you would a typical piece of content. They figure out what your website is all about …

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Take a customer focused approach to non reciprocal links

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. As …

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Remember that conversion rates make the web go round

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make …

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Bucket brigades based on indexed pages

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Search engines crawl …

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Still have questions about SEO, or did I leave something out?

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …

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A few words on social media

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. One of the most time-consuming parts about link-building is actually finding places that will give you links. After all, the end goal of your marketing campaigns is …

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Behind the SEV curtain

Adjusting your keyword distribution gives you power to change your campaign over time. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more …

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Don’t forget about blogs

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. The bounce rate is an important metric to measure the relevancy of content to users. An SEO factor is something that influences where a website or piece of content will rank …

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Great ideas about static pages to share with your colleagues

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

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Taboos about keyword stuffing that you should know

Know what they are going to do and don’t accept non-answers on their direction. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. But the blogging holy grail is just this: A quality blog improves …

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Invest in forums

Answer frequently asked questions of your readers, customers, and clients. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. 301 redirections carry link juice with …

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Quick tips regarding CTR

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. When you delete one or more posts or pages from your site, there’s often collateral damage. If you fail to understand your customers …

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Myths and misconceptions about SEO

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. The key with evergreen then is that …

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Are search volumes affected by page impressions

Think long term rather than short term. Short term will get you nowhere with SEO. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! It is important to have …

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Looking at Competitors’ Authority and Trust

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. It worsens the user experience. The bottom line is that if you’re focusing on a small group of generic keywords, you …

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Organic search leads have a high close rate

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. In SEO, having a decent ‘fresh’ rating doesn’t mean …

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Random musings on keyword stuffing

So, there’s a landscape now in search marketing where you can no longer just game the system through stuffing keywords into websites and building low-quality links. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting …

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How to survive your first encounter with long tail search

Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which …

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Make web crawlers your centre of attention

Search engines keep track of how well your site served people looking for relevant searches. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far …

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Taboos about SEM that you should know

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Not only can this result in a lot of wasted effort, but …

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A focus on stickiness to benefit search engine placement

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. If nofollow links do not influence the position of a …

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Find out more about rankings

As technology evolved, the use of keywords by search engines has become obsolete. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. By using the Google My Bussiness reviews link you created with the …

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Are search volumes affected by duplication

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Not all SEO efforts are obvious to the outside eye. Be advised that certain keywords …

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Unexpected ways keyword research can impact your marketing efforts

The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local …

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Create an Engaging Web Presence by the use of keywords

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Long- tail keywords are very useful because they can have very low competition and as …

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What does that entail? Link diversity!

We’re lucky to have helped websites acquire over 10,000 links over the last 2 years – we also have access to the organic traffic data of them. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many …

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Let's follow rankings best practise

Google, now more than ever, don't just want more content, they want content that they feel is quality. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by …

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Keep it natural

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning …

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Analyse your existing meta tags

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. When …

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Write a keyword-rich introduction about user generated content

A keyword like ‘coffee’, for example, wouldn’t tell you very much. White Hat SEO These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website …

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My thoughts on stickiness

SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other …

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The steps needed for putting SEO into action

There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can …

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Update your onsite SEO on a regular basis

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. URLs that differ only by …

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Search marketing implications related to blogs

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

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Be authentic

Not all SEO efforts are obvious to the outside eye. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. CPA can vary greatly depending on your investment in local SEO, but is relatively …

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Everything you need to know about splogs

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. You can also use platforms like Twitter to find potential customers and draw them to your brand. that is, it allows you to market to people when they are looking for the products and services …

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Focus on ROI Instead of meta tags

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. They may have value for someone looking for a particular news report from an earlier period. The image …

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Remember that backlinks make the web go round

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Further to …

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Learning about RSS feeds

SEO versus SEO Services If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them. One of the great way to build …

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