This year will be the year of webmaster tools

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Integrate …

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More focus is put on inbound links

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time …

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Think about link exchanges from the start

You need to look at your website’s analytics to see what actually happens there. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. To sum it up, SEO is difficult because search engines …

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Take a customer focused approach to non reciprocal links

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. One needs to keep updating with every new change …

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Let's talk about link building

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a …

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Wait. Are landing pages really that simple?

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. These keywords are separated by a comma (,) and can be created via …

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Can dynamic pages really make a difference?

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for …

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Let's follow page impressions best practise

Basically, it’s like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. So, there’s a perception out there and that perception comes across in businesses, it is something that needs to be managed, and …

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Beginner's guide to metrics

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links …

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Incorporate relevant keywords

There are many successful blogs out there with incredibly popular and well converting giveaways. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Providing alt text is also important for accessibility …

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What's the story about page rank

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value …

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The broken link-building method aided by indexed pages

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. They simply didn’t expect it …

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