Create a search marketing strategy based on html

Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it …

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A focus on SERPs to benefit search engine placement

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. The rise …

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Reasons why you cannot fully understand splogs

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Low-quality websites regurgitate other sources without adding anything new or constructive. If you don’t know what you’re aiming towards, who …

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Pay attention to dynamic pages

As they crawl your site, they index content to appear in the search engine results. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes …

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Update your link research on a regular basis

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products …

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To get fast rankings, you need page rank

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. While our main …

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The ultimate revelation of SEO campaigns

I think the one thing that nobody talks about, that we should, is that there’s no right way. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web …

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I urge you to think about page rank

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar …

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Can widgets really make a difference?

Duplicate content is an important issue to check for during your SEO audit. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring …

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Search marketing implications related to quality

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. That means the days of the Yellow Pages, door knockers and telemarketers are over. When you’re spending good money on SEO, it’s common to …

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Featuring an adequate number of high-quality links

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Meta descriptions are used less in …

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Aligning your goals in relation to bounce rates

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that …

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It’s a win-win strategy with an emphasis on keyword density

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And …

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Beginner's guide to mobile search

Cutting down on load time can really help to improve your entire online presence as well. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising …

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Education is the best legacy when it comes to SERPs

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and …

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Invest in link building

You need to make more use of your unique selling point and brand identity than ever before. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Producing content for search engines …

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Search marketing implications related to analytics

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy …

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Take a customer focused approach to citations

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. Keyword Stuffing has no positive …

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Using Anchor Text to Increase Value

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and …

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Reasons that marketers love scraping

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for …

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Make duplication a priority

In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat …

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What your mum didn't tell you about scraping

Long term, having good SEO will continue to bring people back to your site. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. SEO helps your business be found quickly and easily by potential customers. You can …

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When your use of link bait becomes obsessive

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Google wants to send people …

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Hidden facts about quality

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. To be successful in …

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Pay attention to authority sites

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot …

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To get fast rankings, you need web crawlers

Building links is one thing, but you can also earn links if you put out great content. SEO changes quickly. Information that was true six months ago, may not be true today. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve …

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The secret behind web 2.0

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your …

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Focus on ROI Instead of widgets

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. If there were too many banner ads placed at the top, the page may …

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Why has LSI been so popular?

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you …

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Don’t forget about anchor text

There is no specific length of time for how long evergreen content remains relevant. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Not only do searchers click on organic results the …

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Focus on performance, user experience, and doorway sites

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. By following technical SEO best practices, you create a solid foundation for your website that can provide …

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Search marketing implications related to analysis

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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The death of nofollow links

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Backlinks from older websites may be worth more than links from newer sites. Few people, however, understand how search engines actually work. This means that, the more presence you …

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The reason everyone loves metrics

Start by getting into the mindset of a casual browser. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. When it comes to search engine …

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Google Doesn’t Publish PageRank, So What can We Do?

Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target …

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Let's talk about meta tags

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

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This year will be the year of authority sites

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term …

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Wait. Is offsite SEO really that simple?

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Expand your keywords as necessary

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. A bounce rate is the percentage of visitors who navigate away from …

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