What's the story about hits

However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. The search engines must execute multiple tasks very well to provide relevant …

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How do you feel about citations now?

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Thinking in terms of the search engine–who thinks in terms …

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Online marketing changes quickly when it comes to content

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Some businesses don’t like seeing their competition rank highly in the results along with them. But …

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Losing Focus on citations

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. While it’s easy to find “experts” you may want …

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Focus on ROI Instead of search queries

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Would you rather read 5 articles about …

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You may be asked about offsite SEO in your marketing interview

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. When done well, content marketing can contribute to boosting a site’s position in search rankings. Things like: so many businesses out there don’t even understand what SEO is. Figuring out your risk tolerance …

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Find a simple guide to quality and read up about it

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. When diagnosing issues with a website, often times …

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No amount of shouting will make you popular!

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be …

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Expand your blogs as necessary

The fastest turn around in organic traffic comes from small tweaks to existing pages. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is …

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Make URLs the focal point of your marketing efforts

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. A strong SEO consulting team can utilize organic search engine optimization tactics and take …

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Use Short And Descriptive URL Permalink

Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Ask yourself if people would even search for this content. This is why hiring a reputable SEO company is important. Google’s algorithm takes into account users’ interactions and …

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How to really understand widgets

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it …

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Choose a more relevant snippet of copy directly from your web page

When it comes to long-term SEO strategies, there are so many tactics to consider. Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Head Keywords – Head …

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Is this the end of splogs as we know it?

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Do you click on sites that are not …

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Create an Engaging Web Presence by the use of text links

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of …

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Understanding duplication

So long as the brand or website name is used, a brand name or citation is created. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical …

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A do-it-yourself guide to cloaking

There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Do you click on sites that are not on the first page? While most blindly assume that SEO is about keywords (which is partially true), real …

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Google’s bots might not share your opinion

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. It often helps to increase the length of the content of your web pages. Thin content can be identified as low quality …

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Using traffic estimation tools in conjunction with blogs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Answer that ‘one’ question

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Article directories grant another …

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Does my content convert?

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded …

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Search engine health checks should look at URLs

Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Advertising is a very important part of running any type of business. Typically …

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Should more importance be given to quality for search marketing?

A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. Mixed case URLs are also more difficult to manually type …

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Losing Focus on googlebot crawlers

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. If you …

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Online marketing changes quickly when it comes to white hat SEO

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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SEO CDN best practice

It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people …

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Take care when dealing with offsite SEO

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide …

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How to survive your first encounter with web crawlers

The first organic search result for any given keyword typically gets over 30% of clicks. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant …

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I bet you didn't know this about comment spam

So, accordingly Seo technique should also be changed otherwise Seo will dead. You can find terms by entering the URL of a competitor site into the landing page box. Evergreen content is quality, useful content that is relevant to readers for a long period of time. There is no universal …

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Optimise your site, paying special attention to organic links

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google …

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A few words on googlebot crawlers

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Naming your pages with strong keywords provides an easy-to-follow map of your site. For years SEOs have focussed on the sharp end of the funnel …

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Invest in anchor text

No matter what business you own you need to be practical. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on …

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Leave no SEO stone unturned

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A …

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How to survive your first encounter with social media

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. If the site takes too long to load on a mobile device, most visitors will just click away as soon as …

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How to learn about link exchanges in a few hours

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target …

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Make a good use of gateway sites

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. Targeting highly sought-after keywords can make it harder …

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Tell me more about plugins

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the …

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Write about reporting

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. An …

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Reasons why you cannot learn javascript well

Google is constantly looking for ways to improve the quality of their search results. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of …

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Understand about html

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. Google’s emphasis on links is …

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