The back story of doorway sites

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct …

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Bucket brigades based on inbound links

A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. There’s still some challenges but overall I don’t think SEO is difficult. Simple, we all know that content is …

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Take a customer focused approach to duplication

Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Maybe a little bit of content writing. Over the years …

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Its all about anchor text

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. By putting out content, not only does it help you create brand awareness …

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Things your competitors know about offsite SEO

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Things your competitors know about SERPs

40% of all sales could be online by 2020. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Analysing …

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Carve out time for concentrating on rankings

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. So, thin content and …

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Google ranking factors can be affected by social media

Try to keep page URLs short while still making sure they accurately describe the content of each page. Search engines simply want to deliver the most relevant results to their users based on search queries. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special …

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Learning about local search

Social is also an SEO challenge for you. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of …

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Headings and anchor text

These can help people to quickly scan the page and find the information they’re looking for. With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a …

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Incorporate white space to break up page elements.

Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing …

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Let's talk about trust rank

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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The latest trends in blogs

Search engines pick what content they will and won’t index as they go through the crawling process. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Bear in mind that your keyword or phrase should …

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Should more importance be given to SEO for search marketing?

They try to discover the way each search engine works, and learn the popular keywords people search for. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of …

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The secret behind comment spam

SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Mobile search uses a different ranking …

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How to survive your first encounter with web 2.0

China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler …

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Consider popularity, competitiveness, and ontology

SEO is something that is constantly evolving and changing. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points …

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When auditing your site, take time to think about bounce rates

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Google …

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Should more importance be given to sitemaps for search marketing?

Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. Make Sure That Googlebot Is Crawling Your Site! Testimonial link …

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Learn from these mistakes before you learn about local search

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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Link building strategies

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even …

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Backlink building best practices

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately User-generated content can increase the relevance and freshness of a website. Users can interact with …

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Audit your profile, looking for issues with regards to blogs

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results …

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Don’t forget local search

And to do that, one must ensure the website ranks higher in the SERP (search engine result page). If your current website isn’t using HTTPS then you should start scoping out a migration. The most important thing to remember is the purpose of nearly all online advertising is to …

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Create an Engaging Web Presence by the use of CTR

Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their …

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Improve engagement by utilising indexed pages

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on …

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The ultimate revelation of offsite SEO

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Especially for a new website, it is important to …

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When your use of indexed pages becomes obsessive

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As …

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Consider googlebot crawlers at the inception

Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed website owners and SEO experts still think that quickly generating lots of content can get them good search engine rankings. It is important that your Twitter strategy is dedicated to allowing you to make …

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Let's follow forums best practise

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start …

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My thoughts on web crawlers

We’ll be talking about this in great depth in the link acquisition section. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Browsers differ in how they treat invalid code so you should always …

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Getting to position zero using featured snippets

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO …

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The worst advice I've heard about conversion rates

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more …

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More importance is given to SEO

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. So, I think each person in SEO has to work hard to develop good, credible sources of information. Schema.org is a code protocol developed jointly …

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Reasons why marketers love backlinks

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by …

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