To get fast rankings, you need webmaster tools

Anything you can pay for, everyone else in the world can pay for, too. With the rise of the mobile device, more and more individuals are searching on the go. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. If …

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Boost a Post or Create an Ad… What’s the Difference?

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for …

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What everyone ought to know about CTR

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. If Google …

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More focus is put on user generated content

Quality images, tagged with good keywords, can also help your rankings with search engines. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Research shows that data-heavy …

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Types of site changes brought on by URLs

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. For experienced marketing teams, the content creation process has become a high-level assembly line. SEO is a complicated subject with many …

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Unlocking the mystery of link exchanges

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Symbols such as $, %, + and * appearing in URLs can …

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Measure and Improve by paying attention to gateway sites

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. There’s another strong case for automation with data analysis. As search engines evolve, they …

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Never underestimate the influence of webmaster tools

In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital magazines, plus pages linked as online resources, including online listings and reviews. You can speed up …

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Lessons I learned about web portals

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. As far as placement of banner ads …

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Is this the end of non reciprocal links as we know it?

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your …

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Combine responsive design and white hat SEO for Supercharged SEO

Yep! Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. There are thus two ways to improve density: either increase the frequency with which certain phrases are used …

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Reasons that marketers love search queries

Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Any way of getting more customers to be aware of your company is important – particularly when they …

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Social Signals Impact Search Engine Rankings

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Canonical Tags are intended to prevent duplication of content, but make sure you …

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Would someone bookmark this or share it with a friend?

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it …

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Wait. Is long tail search really that simple?

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. The 404 code is also important if you want to use tools that scan your site for broken links as there’s no other way …

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Make white hat SEO the main focus of your marketing tactics

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Social is also an SEO challenge for you. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing …

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We've reached a tipping point when it comes to CTR

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a …

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Random musings on anchor text

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Rankings matter. But they’re not the metric you should be focusing on. There are plenty of examples where a teen starts a hashtag at 9:35 pm in …

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Takeaway tips for Google algorithms

Ensuring that users can find your site continuously means gaining long term customers. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Reviews are a ranking …

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Headings and meta tags

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. SEO should be considered …

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Reasons why you cannot learn scraping well

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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Random musings on citations

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Local Keywords – When it comes to local SEO, local keywords are absolutely essential …

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Unexpected ways bread crumbs can impact your marketing efforts

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

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If it isn’t on Google, it doesn’t exist

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Constantly …

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Make Sure Your Website Content is Mobile Friendly

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways …

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Create Content With a Purpose

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. The structure of your …

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People still ask me about html and its importance today

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Did they then …

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Maybe indexed pages will be a thing of the past

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. It’s …

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Businesses rely on their websites so it’s vital to get SEO right

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Unlocking the mystery of forums

If you administer a website – the best way to gain long-term results is by implementing web page optimisation into your content. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published …

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Acquiring an Existing Website for SEO Purposes

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the …

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Boost site speed and utilise trust rank

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Google Analytics will be able to tell you where those converting visitors came from …

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Can a techie truly understand duplication

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text …

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Take care when dealing with gateway sites

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Picking the right keywords to optimize for …

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Google ranking factors can be affected by bread crumbs

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. The standard rule of thumb is a minimum …

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Find a simple guide to SEM and read up about it

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change …

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Invest in analytics

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web …

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Maybe quality will be a thing of the past

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. I completely disagree. Once you’ve had a good think about your niche, make a list of …

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Design + stickiness = Greatness

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Then you need think about search intent or context behind a particular phrase that …

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The back story of conversion rates

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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I urge you to think about citations

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It …

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Consider web portals at the inception

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. Learning more about your target audience isn’t …

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Check out the keywords your competitors are targeting

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. You should ensure that the first paragraph or so of text on your web page is entirely relevant to …

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