Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings.
Latest developments in rankings
So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. It’s important to have
your Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! keywords in titles, URLs, subheadings and body text. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website.
Good Content + People Linking To It = High Rankings
Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Before Google’s Panda updates,
SEO efforts largely focused on keywords
(link is external)
, or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? This process is quite complicated with the search extending to many different servers and indexes.
Concentrate on actionable offsite SEO
A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. According to SEO Consultant
, Gaz Hall: "Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones."
Your content marketing campaign will fail unless you integrate SEO
So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. A great example that I like to use is Oxon AA
. I spent years
and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links