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While the concept is simple the work to complete a totally white hat seo service is time consuming. When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. The question is not if you can learn SEO. The question is do you want to learn it. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.

Focus on doing the right thing and helping Google do its job

Link building isn’t dead. Not by a long shot. Tutorials and top-ten list articles Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency.

Pay attention to keyword density

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today.

The hidden agenda behind indexed pages

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. Your internal link structure also affects the ‘crawlability’ of your site in search. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Gaz Hall, from SEO Hull, had the following to say: "Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites."

You may be asked about meta tags in your marketing interview

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. While I'm always amazed by the agility of Profile Business on this one. domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. Does your business have an SEO strategy?