Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have to build their campaigns, the more damage they can do to your pages. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms.
Use basic math to narrow down your search results
This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. While there are dozens
of Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO strategies), these are the ones to focus most of your energy on. The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum.
Combine responsive design and site submissions for Supercharged SEO
Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. Sites that aren’t optimized
for user intent and mobile SEO will fail. The best directories are the ones that also provide useful information for your potential customers. Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text.
This story about SERPs will haunt you forever
Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. But why is that important? When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. According to SEO Consultant
, Gaz Hall: "SEO helps your business be found quickly and easily by potential customers."
Why Not Try It Out?
Is it a content issue? Like Take a butchers at Beverley Guide
, for instance. most SEO professionals,
nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own.