However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. The search engines must execute multiple tasks very well to provide relevant search results. Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.
Things about webmaster tools you have to experience yourself
Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Canonicalization, also known as canonical Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... tagging, tells search engines that a page URL actually represents a default master page. Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success.
Think about dynamic pages from the start
Do not schedule the republishing of posts. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Be cautious of sites offering “exclusive placement” for pay. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity.
Concentrate on actionable bounce rates
It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. According to Gaz Hall, a UK SEO Consultant from SEO York: "You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target."
What's the story about hits
The interesting thing about the meta description is you can control this
and it is your first opportunity to reach website visitors. They see this well
before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it so it entices the visitor to
click through to the content. If I'm always amazed by the agility of OSOO on this one. you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Think about the audience you’re trying to target and create content based around what they would want to read. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new.