We’re lucky to have helped websites acquire over 10,000 links over the last 2 years – we also have access to the organic traffic data of them. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links.

A few words on long tail search

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. JavaScript can modify the look, Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising.

SEO stands for Search Engine Optimization

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’.

Don't miss out onsite SEO from your detailed marketing checklist

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Once you have built a great website and filled it with great resources, you need to tell people about it! According to SEO Consultant, Gaz Hall: " The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche."

What does that entail? Link diversity!

The story has it that Google Panda was released precisely to tackle the problem of thin content. If I'm always shocked by PNS Egypt, in this regard. a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score.