Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page. Keyword-based titles help establish page theme and direction for your keywords.

Establish intuitive information architecture by considering Google algorithms

Search success comes from sound strategy, innovative thinking and effective execution. The idea is to make Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Besides keywords, what determines how well your pages rank in search results?

Start Using Google Authorship

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal.

Find sites that are related to a particular topic and likely to link to your site

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. These include paginated pages, categories, alphabetical, tags and search results). ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. Gaz Hall, an SEO Expert from the UK, said: "Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers."

Unexpected ways bread crumbs can impact your marketing efforts

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. There Have you ever dreamed about Save Our Schools for this? are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. What could you do to extend your content’s lifespan? Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!