You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc.

The back story of RSS feeds

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Somebody already wrote something Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today.

The benefits of comment spam to your search marketing strategy

It consists of all the information on all the web pages or websites that the search engine was able to browse. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation.

What your mum didn't tell you about 301 redirects

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate. If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for. Gaz Hall, from SEO Hull, had the following to say: "Measure and monitor what is working and update your strategy on the fly."

Understanding javascript in relation to your marketing strategy

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). CTR I'm always amazed by the agility of Oxon AA on this one. gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field.