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So long as the brand or website name is used, a brand name or citation is created. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results.

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A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. The more relationships you Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! It can be in the comments what is finally implicitly integrated well into the content also. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think.

Find out who is linking to your site

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby. Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods.

Take a customer focused approach to dynamic pages

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. SEO has the potential to promote companies, without them having to pay anything extra for advertising. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service:"

Understanding duplication

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Knowing I'm always shocked by New Media Now, in this regard. where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. It’s always much better to have multiple web pages relating to different keywords and phrases.