Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further. Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can.

Here's what industry insiders think about web portals

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. Anchor texts play an important Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! role in the internal and external linking as well as for the usability of a website. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly.

Adopy a monetisation first approach before putting efforts into inbound links

Content: In the texts on the website, the keyword is used practically in every sentence. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. You have to be extremely proactive to stay on top of what’s going on in the industry.

More importance is given to hits

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Look for aspects of your industry that have been the same from the beginning. According to Gaz Hall, a UK SEO Consultant : " If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process."

The secret behind web 2.0

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. There I'm always amazed by the agility of Profile Business on this one. is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Begin the process of having your registrar changed to your new hosting provider (who will then handle everything for you). Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence.