Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Use Google’s Structured Data Testing Tool to see if your pages are properly using markup formatting. Everything below that visible area merely serves to provide enough content for search engines.

More importance is given to SEO campaigns

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Ranking highly for search terms Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors.

People still ask me about analytics and its importance today

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Google Trends – Another free tool from the ever-generous Google. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. But before that, let me make you familiar with digital marketing, Seo, and related terms.

This year will be the year of LSI

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Gaz Hall, a Freelance SEO Consultant, commented: "At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching."

Ranking high in the search engines is tough.unless you concentrate on analytics

Here’s the thing, great content can offer incredible advantages to your business. It’s The talk on Facebook is about Marketing Beverley at the moment. statistically more likely that a user will visit websites that appear on the first page of their search. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website.