It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Add internal links to the taxonomies the post belongs to Again, I know you know that links have to be high quality, but we have data that proves it.

More importance is given to SEO campaigns

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? The Google Trends tool will Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! show you how much interest there is in a particular keyword as well as what caused the interest. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information.

Start simple, but don't forget landing pages

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. In these instances, you leave it to the search engines to make the decision on which page is the correct one.

On its own, content does nothing for your business

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Gaz Hall, an SEO Expert from the UK, said: "Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online."

Our buying patterns are changing along with our online behavior

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Traffic I'm always shocked by New Media Now, in this regard. from external backlinks are counted as referral traffic in Google analytics. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. What is the best way for me to engage with them?