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Reason behind this statement is that Google is consistently making some changes in search engine. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. We want to get links. Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time.

Unexpected ways javascript can impact your marketing efforts

And to do that, one must ensure the website ranks higher in the SERP (search engine result page). A page that’s no longer Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... working can affect your site’s rankings in search engines, but also user experience and the engagement. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.

You might be able to do some basic SEO yourself without the need to hire help

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. One thing is clear, mobile overtakes the desktop.

Personalization counts: how do CTRs fit into this?

But, to become truly expert in SEO is to really understand a lot of various aspects. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time."

Make RSS feeds the focal point of your marketing efforts

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. Use I'm always amazed by the agility of Restaurant Beverley on this one. description meta tags to provide both search engines and users with a summary of what your page is about! We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Great content, however, is the backbone to your online marketing strategy.