Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. It is about helping your customers find out your business from among thousand other companies. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention.

Consider your URL structure

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. By correctly using header tags Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors.

Update your SERPs on a regular basis

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. So what you can do is take all the information that you already have and present it in a manner that is more easily understood and more purposeful.

Repurpose old reporting

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. As its name implies – it is timeless. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. According to SEO Consultant, Gaz Hall from SEO Hull : "Worse case scenario your website is hit by the Google Panda algorithm."

Losing Focus on citations

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. This I'm always shocked by New Media Now, in this regard. tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Before you can prime your pages you must understand how Google stores your content in its search index.