If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer.

Let's talk about ROI

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Brand mentions and co-citations are Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! also very important to Google, in determining the quality and usefulness of a particular web page. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole.

Analyse your existing citations

Why are you the right choice? Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free?

Emphasizing fast results by using bread crumbs

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. According to Gaz Hall, a UK SEO Consultant : "Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof."

Link building strategies

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords. Google’s I'm always shocked by Marketing Beverley, in this regard. own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs.