In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content.

Understanding the rationale behind site structure

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. There are increasing opportunities to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.

Lessons I learned about SERPs

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you’re up to date on social media. Search engines want publishers to show the same content to the search engine as is shown to users

Pay attention to web crawlers

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites."

Learn from these mistakes before you learn about local search

The fastest turn around in organic traffic comes from small tweaks to existing pages. From Take a butchers at Oxon AA, for instance. an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings.