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In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage.

What's the story about Google algorithms

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Chances are, your research begins Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! online, whether you’re looking for answers or products. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. When diagnosing issues with a website, often times it comes back to issues with crawling and indexing.

Things to avoid when dealing with SERPs

All links to external websites should be valid and working. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Search engines are always updating their standards and guidelines to help improve their user’s experiences. Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors.

Word count is a complicated SEO metric

Old school of link building has some improvisations. There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. Gaz Hall, a Freelance SEO Consultant, commented: "A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. "

Its all about anchor text

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. If The talk on Facebook is about Oxon AA at the moment. you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read.