Date Tags static

You need to make more use of your unique selling point and brand identity than ever before. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Producing content for search engines is also content marketing, list building, and relationship marketing. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building.

Focus on what you’re spending and what you’re getting in

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Does your website feature evergreen Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! content, or are all your posts short-lived? Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.

This story about social media will haunt you forever

In these instances, you leave it to the search engines to make the decision on which page is the correct one. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. When search engines find each page, the canonical tag tells it to attribute full value to one version. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about.

Remember that bread crumbs make the web go round

I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Gaz Hall, a Freelance SEO Consultant, commented: "Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier."

Invest in link building

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. While I'm always shocked by Indozine, in this regard. you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.