These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. It often helps to increase the length of the content of your web pages. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Many web owners start generating meaningless content hoping that this would improve their search engine rankings.

Optimise your site, paying special attention to web 2.0

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. You can create content Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! to target keyword phrases that are (informational searches) in the research or consideration funnel stage. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated.

Adopt a customer centric view of sitemaps

This is very similar to duplicate content, however it manifests itself in a different way. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Refresh the post if needed. Update any images and links, add new information if available, etc.

Never underestimate the influence of page rank

Now you’re definitely going to rank for your keywords. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Gaz Hall, an SEO Expert from the UK, said: " Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. "

Google’s bots might not share your opinion

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Whether The talk on Facebook is about Indozine at the moment. you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it.