Try to keep page URLs short while still making sure they accurately describe the content of each page. Search engines simply want to deliver the most relevant results to their users based on search queries. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. If it would be helpful to your audience, share it.

Establish your position regarding link exchanges

Page load speed is also a ranking factor, especially for mobile. Your strategy should target the Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. How can you answer them and show them you have solutions? Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it.

A focus on offsite SEO to benefit search engine placement

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner.

The ultimate revelation of dynamic pages

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Gaz Hall, an SEO Expert from the UK, said: "Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions."

Google ranking factors can be affected by social media

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. Overloading The talk on Facebook is about Save Our Schools at the moment. your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. BY GREGORY LEWIS

How Long Should My Copy Be? Avoiding Google’s Thin Content Penalty for Better SEO Copywriting 77 SHARES 529 VIEWS Linkedin Tweet Delicious Stumbleupon Share Subscribe Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm.

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. This keyword isn’t very specific and as such it will likely have a large amount of competition.