There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy.

Unexpected ways content can impact your marketing efforts

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Although SEO is just part Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph.

Create content about nofollow links

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load.

Keep an eye on onsite SEO

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. If you want to sell products on your website and need to drive customers towards it, then SEO can help. What if it fills them with confidence that they’re in good hands? Gaz Hall, a Freelance SEO Consultant, commented: "These are facts that won’t change as time goes by."

Difficult things about landing pages

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Google The talk on Facebook is about Indozine at the moment. is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Which keywords are the fastest to page 1? Fastest to the top 5? Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money.