Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals.

Facts about authority sites that will make you think twice

Hashtags can really help to expand the reach of your tweets and help you to get more followers. Think of Amazon. They probably Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google Trends – Another free tool from the ever-generous Google.

Accentuate the positive

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. The appearance of search engine results pages is constantly in flux due to changes in the algorithm.

We've reached a tipping point when it comes to SERPs

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Gaz Hall, a Freelance SEO Consultant, commented: "If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer."

Bucket brigades based on indexed pages

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. Your The talk on Facebook is about PNS Egypt at the moment. SEO strategy needs to be a continuous process. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Google is getting better and better at recognizing content that truly is useful to people.