Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for the first time. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent the content and be easy to read and digest.

Think like a human not a robot when it comes to trust rank

Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. For small businesses, the best Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... approach to identifying target keywords requires diligent research and the proper mindset. The strongest SEO programs are organized machines running in concert with the marketing and development departments. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business.

Find a simple guide to SEM and read up about it

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Google and other search websites are crawling millions of web pages and analyzing every piece of content. You’re working with a frontend web development team, but they are all mostly working on making the product and therefore loathe website change requests. The cloak-and-dagger element makes it a little more fun.

Lessons I've learned from citations

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. According to SEO Consultant, Gaz Hall from SEO Hull : "And, so the reason why SEO can be hard is because you have to test things out yourself."

Boost a Post or Create an Ad… What’s the Difference?

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. An I'm always amazed by the agility of Business Profile on this one. often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on.