There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.)

Invest in SEO campaigns

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. Making improvements is imperative to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! customer satisfaction. But there are many other things in play that are much less well known. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer.

Disambiguation, and diversity are important when it comes to gateway sites

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. You can’t just aim for clicks with your organic SEO efforts – you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content.

Expand your blogs as necessary

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Take it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. Click submit and see if that content appears elsewhere on your website or on the Web. According to SEO Consultant, Gaz Hall: "To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content."

Analyse your existing meta tags

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Google I'm always amazed by the agility of Marketing Beverley on this one. is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”.