However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. The search engines must execute multiple tasks very well to provide relevant …

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Thinking in terms of the search engine–who thinks in terms …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct …

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

The world is always changing, and you have to keep up. If you do, the rewards can be great. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Ranking high …

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Many growth hackers started out as developers. The visual content on your …

Anything you can pay for, everyone else in the world can pay for, too. With the rise of the mobile device, more and more individuals are searching on the go. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. If …

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for …

Reason behind this statement is that Google is consistently making some changes in search engine. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single …

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Some businesses don’t like seeing their competition rank highly in the results along with them. But …

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. If Google …

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Spend more time on it than you would a typical piece of content. They figure out what your website is all about …

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how …

Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it …

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. The rise …

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. While it’s easy to find “experts” you may want …

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Would you rather read 5 articles about …

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Low-quality websites regurgitate other sources without adding anything new or constructive. If you don’t know what you’re aiming towards, who …

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. As …

Quality images, tagged with good keywords, can also help your rankings with search engines. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Research shows that data-heavy …

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. When done well, content marketing can contribute to boosting a site’s position in search rankings. Things like: so many businesses out there don’t even understand what SEO is. Figuring out your risk tolerance …

While the concept is simple the work to complete a totally white hat seo service is time consuming. When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. The question is not if you can learn SEO …

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make …

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. For experienced marketing teams, the content creation process has become a high-level assembly line. SEO is a complicated subject with many …

As they crawl your site, they index content to appear in the search engine results. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes …

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. When diagnosing issues with a website, often times …

Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. If you’re approaching your content marketing from a creative perspective, your content will never be …

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products …

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. While our main …

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Symbols such as $, %, + and * appearing in URLs can …

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Search engines crawl …

I think the one thing that nobody talks about, that we should, is that there’s no right way. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web …

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar …

They’re therefore considered to be “thin”. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online …

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. There’s another strong case for automation with data analysis. As search engines evolve, they …

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be …

The fastest turn around in organic traffic comes from small tweaks to existing pages. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is …

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. A strong SEO consulting team can utilize organic search engine optimization tactics and take …

Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. One of the most time-consuming parts about link-building is actually finding places that will give you links. After all, the end goal of your marketing campaigns is …

In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital magazines, plus pages linked as online resources, including online listings and reviews. You can speed up …

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. As far as placement of banner ads …

Adjusting your keyword distribution gives you power to change your campaign over time. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more …

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. The bounce rate is an important metric to measure the relevancy of content to users. An SEO factor is something that influences where a website or piece of content will rank …

Duplicate content is an important issue to check for during your SEO audit. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring …

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell …

Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Ask yourself if people would even search for this content. This is why hiring a reputable SEO company is important. Google’s algorithm takes into account users’ interactions and …

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your …

Know what they are going to do and don’t accept non-answers on their direction. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. But the blogging holy grail is just this: A quality blog improves …