So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Thinking in terms of the search engine–who thinks in terms …
more ...Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct …
more ...What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …
more ...Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for …
more ...Reason behind this statement is that Google is consistently making some changes in search engine. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single …
more ...Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. If Google …
more ...Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. The rise …
more ...Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Low-quality websites regurgitate other sources without adding anything new or constructive. If you don’t know what you’re aiming towards, who …
more ...Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. As …
more ...Quality images, tagged with good keywords, can also help your rankings with search engines. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Research shows that data-heavy …
more ...Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. When done well, content marketing can contribute to boosting a site’s position in search rankings. Things like: so many businesses out there don’t even understand what SEO is. Figuring out your risk tolerance …
more ...Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make …
more ...Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. For experienced marketing teams, the content creation process has become a high-level assembly line. SEO is a complicated subject with many …
more ...When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products …
more ...For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. While our main …
more ...Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Symbols such as $, %, + and * appearing in URLs can …
more ...Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Search engines crawl …
more ...Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …
more ...They’re therefore considered to be “thin”. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online …
more ...I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. There’s another strong case for automation with data analysis. As search engines evolve, they …
more ...The fastest turn around in organic traffic comes from small tweaks to existing pages. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is …
more ...Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. A strong SEO consulting team can utilize organic search engine optimization tactics and take …
more ...Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. One of the most time-consuming parts about link-building is actually finding places that will give you links. After all, the end goal of your marketing campaigns is …
more ...In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital magazines, plus pages linked as online resources, including online listings and reviews. You can speed up …
more ...Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. The bounce rate is an important metric to measure the relevancy of content to users. An SEO factor is something that influences where a website or piece of content will rank …
more ...Duplicate content is an important issue to check for during your SEO audit. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring …
more ...A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell …
more ...Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Ask yourself if people would even search for this content. This is why hiring a reputable SEO company is important. Google’s algorithm takes into account users’ interactions and …
more ...If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …
more ...The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your …
more ...Know what they are going to do and don’t accept non-answers on their direction. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. But the blogging holy grail is just this: A quality blog improves …
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